Build Brand Awareness
Building your brand awareness is one of the most important parts of running a business. In a world run by web advertising and design, don’t forget about traditional print marketing. Print is still an effective medium for marketing your business and reaching your target audience. In fact, about 76% of small businesses say their ideal marketing mix is a use of both print and digital communications. Here are some effective tools to build your brand awareness with print marketing.
1. Business cards
Anyone can make a business card. Few can make one that meets the specific needs of their business. An old favorite and classic business tool, the perfect business card stands out from the crowd, is memorable, and conveys the message of your company in a distinctive way. A well-designed business card can help give your company a good first impression through its design elements. A poorly designed business card gives off a bad first impression and makes it less likely for future clients/employers to schedule a follow-up meeting or phone call. Speaking of bad first impressions, don’t ever be caught without a business card! Keep a few in your pocket or wallet and reorder early when your stock is low.
2. Direct mail
Direct Mail is the fastest, easiest, and the most affordable way to reach every prospective customer in your market. Unlike other forms of advertising, in which you’re never sure just who’s getting your message, direct mail lets you communicate one-on-one with your target audience. In this case, repetition is the key to success. Direct mail is a cost-effective way to keep your company in front of your target audience’s eyes. You have control over who receives your message, when it’s delivered, what’s in the envelope and how many people you reach.
Flyers are great ways to quickly get your message our at an affordable price. They are an easy, lightweight form of advertising that allows you to market directly to consumers. Consider the locations your target audience is most likely to visit and make your presence known in that area. Additionally, flyers allow you to promote specific aspects of your business such as events, fundraisers, sales and promotions, grand openings, and more! Plus you can aim to grab your target audiences attention and provide them with an incentive, such as a discount, for taking the time to read your flyer.
For any occasion where you need to give more information than can be contained on a postcard or flyer, look no further than a colorful, informative brochure. Brand them to match your business’s identity as a fast and easy solution to get your name and logo out there for current and future clients. Plus, brochures are easily portable, so you can leave them anywhere! Fill high traffic areas such as offices and lobbies, hand them out or place them on doors or windshields. You’ll have unlimited opportunities to get creative and best reflect your business.
5. Greeting cards/Thank-you cards
Greeting cards or thank you cards may not be the most traditional form of branding, but they are still important. Take the opportunity to welcome new clients and let them know you appreciate having them as a client. From there you can remind new or existing clients of upcoming events or promotions. Thank you cards are a lost art. This act of kindness is highly effective in letting clients know you appreciate them. Your genuine appreciation will stick with them. Most businesses don’t take the time to greet or thank their customers with cards, so stand out from the crowd and take a few moments to send a quick card.