5418 Main Street Williamsville, NY 14221 info@buffalopressinc.com (716)206-0541

Signs and Banners 101

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Help Your Storefront Stand Out

If you own a business, then you already know that one of the most difficult aspects is customer acquisition. On any given day a potential client or customer can pass right by your business and it’s up to you to draw them in.

So how do you get people off the street and into your store? Follow the signs!

Types of Signs and Banners

The type of sign you need depends on its placement and intended purpose. At Buffalo Press Inc we offer a wide variety to choose from:

  • Vinyl Banners
  • Coroplast Signs (corrugated plastic, just like lawn signs)
  • Foamcore Signs
  • Self-adhesive vinyl decals
  • Clear or White vinyl
  • Car Magnetics
  • Car Decals

Signs and Banners: Design

When it comes to signs and banners, format and design is everything. As fun as it is to experiment with crazy fonts, more traditional fonts such as Arial or Helvetica will make your printed materials easier to read from a distance as opposed to scripts or decorative fonts. Font size is equally as important. For example, 4 inch text will have a maximum readability distance of approximately 150 feet whereas a text size of 8 inches will have a readability of 350 feet.

The color of your text and background can also have a drastic impact on visibility. Try using contrasting colors that stand out and capture people’s attention. A red sign with white text, or vice versa, will have a dynamic impact visually as will the combination of black and yellow.

Signs and Banners: Placement

When designing your signs or banners it’s important to take into consideration where the sign is going to be placed. A sign with a white background on a white building is going to blend in more and potentially go unnoticed.  Whether it’s a vinyl sign on a clear window or a car decal, consider the surrounding area when finalizing your placement. 

Buffalo Press Inc.

Banners, decals, signs and posters are great ways to promote your business, grow sales, and attract new patrons to your place. If you’re looking to draw attention to your business we can help! Here at Buffalo Press, Inc. we offer quality printed materials for any business, big and small, to deliver great quality and fast service at a fair price. Call us today at (716) 206-0541 for your next project estimate.